Conference Papers
Year : 2019
Mathieu Kacha : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-02169843
Submitted on : Monday, July 1, 2019-3:21:53 PM
Last modification on : Tuesday, September 12, 2023-2:14:15 PM
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- HAL Id : hal-02169843 , version 1
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Mohamed Didi Alaoui, Fabien Pecot, Altaf Merchant, Mathieu Kacha. Effectiveness of advertisements using brand heritage: a construal level approach. 35ème Congrès International de l’Association Française du Marketing, May 2019, Le havre, France. ⟨hal-02169843⟩
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