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Conference Papers Year : 2016

The influence of pragmatist philosophy on consumer research: contributions and prospects

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hal-02169871 , version 1 (01-07-2019)

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  • HAL Id : hal-02169871 , version 1

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Adrien Bailly, Loic Comino. The influence of pragmatist philosophy on consumer research: contributions and prospects. Academy of Marketing Science World Marketing Congress, 2016, Paris, France. ⟨hal-02169871⟩
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