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Investigating the factors driving channel choice and retailer choice in an omni-channel environment

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https://hal.univ-lorraine.fr/hal-02504929
Contributor : Cerefige Ul <>
Submitted on : Wednesday, March 11, 2020 - 10:25:11 AM
Last modification on : Monday, November 30, 2020 - 4:16:03 PM

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Sandrine Heitz-Spahn, Hélène Yildiz, Lydie Belaud. Investigating the factors driving channel choice and retailer choice in an omni-channel environment. Projectics / Proyéctica / Projectique, De Boeck Supérieur, 2018, n°21 (3), pp.43-60. ⟨10.3917/proj.021.0043⟩. ⟨hal-02504929⟩

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