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La communication des marques de luxe sur les médias sociaux

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https://hal.univ-lorraine.fr/hal-02505101
Contributor : Camilia Boulegriblet Connect in order to contact the contributor
Submitted on : Wednesday, March 11, 2020 - 11:27:24 AM
Last modification on : Thursday, February 24, 2022 - 2:59:55 PM

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  • HAL Id : hal-02505101, version 1

Citation

Ali Ghasemi, Hélène Yildiz, Nathalie Fleck-Dousteyssier. La communication des marques de luxe sur les médias sociaux. 5ème Journée du Marketing du Grand Est, Mar 2019, Strasbourg, France. ⟨hal-02505101⟩

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