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What makes consumers shop at small retailers?

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hal-02505170 , version 1 (11-03-2020)

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  • HAL Id : hal-02505170 , version 1

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Hélène Yildiz, Sandrine Heitz-Spahn. What makes consumers shop at small retailers?. Academy of Marketing Science World Marketing Congress, Jul 2016, Paris, France. ⟨hal-02505170⟩
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