The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management - Université de Lorraine
Conference Papers Year : 2018

The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management

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Economics and Finance Business administration

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https://hal.univ-lorraine.fr/hal-02537789

Submitted on : Thursday, April 9, 2020-7:51:00 AM

Last modification on : Tuesday, September 12, 2023-2:14:15 PM

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hal-02537789 , version 1 (09-04-2020)

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  • HAL Id : hal-02537789 , version 1

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Youness Chebli. The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management. AMS Annual Conference, May 2018, New Orleans, United States. ⟨hal-02537789⟩

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