The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ - Université de Lorraine Access content directly
Conference Papers Year : 2018

The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ

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hal-02537790 , version 1 (09-04-2020)

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  • HAL Id : hal-02537790 , version 1

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Youness Chebli. The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ. Academy of Marketing Science, Jun 2018, Porto, Portugal. ⟨hal-02537790⟩
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