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The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ

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https://hal.univ-lorraine.fr/hal-02537790
Contributor : Camilia Boulegriblet Connect in order to contact the contributor
Submitted on : Thursday, April 9, 2020 - 7:52:15 AM
Last modification on : Friday, February 18, 2022 - 3:30:37 AM

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  • HAL Id : hal-02537790, version 1

Citation

Youness Chebli. The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ. Academy of Marketing Science, Jun 2018, Porto, Portugal. ⟨hal-02537790⟩

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