Conference Papers Year : 2020
No file

Dates and versions

hal-02895171 , version 1 (09-07-2020)

Identifiers

  • HAL Id : hal-02895171 , version 1

Cite

Fabien Pecot, Mathieu Kacha, Gautier Lombard, Franck Celhay. Visual cues of brand heritage in advertising: a practitioners approach. 6ème Journée de Recherche en Marketing du Grand Est, Mar 2020, Dijon, France. ⟨hal-02895171⟩
76 View
0 Download

Share

More