Conference Papers
Year : 2020
Gautier Lombard : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-02895171
Submitted on : Thursday, July 9, 2020-3:08:00 PM
Last modification on : Thursday, January 9, 2025-3:42:33 AM
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- HAL Id : hal-02895171 , version 1
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Fabien Pecot, Mathieu Kacha, Gautier Lombard, Franck Celhay. Visual cues of brand heritage in advertising: a practitioners approach. 6ème Journée de Recherche en Marketing du Grand Est, Mar 2020, Dijon, France. ⟨hal-02895171⟩
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