The effect of interactivity and sponsor interactivity valence in a sponsorship online environment - Université de Lorraine
Communication Dans Un Congrès Année : 2019

The effect of interactivity and sponsor interactivity valence in a sponsorship online environment

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hal-02991380 , version 1 (06-11-2020)

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  • HAL Id : hal-02991380 , version 1

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Alina Simion, Björn Walliser. The effect of interactivity and sponsor interactivity valence in a sponsorship online environment. 35th international conference of the French Marketing Association (AFM), May 2019, Le Havre, France. ⟨hal-02991380⟩
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