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The effect of interactivity and sponsor interactivity valence in a sponsorship online environment

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https://hal.univ-lorraine.fr/hal-02991380
Contributor : Bjorn Walliser <>
Submitted on : Friday, November 6, 2020 - 3:17:46 AM
Last modification on : Monday, March 29, 2021 - 11:30:05 AM

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  • HAL Id : hal-02991380, version 1

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Alina Simion, Björn Walliser. The effect of interactivity and sponsor interactivity valence in a sponsorship online environment. 35th international conference of the French Marketing Association (AFM), May 2019, Le Havre, France. ⟨hal-02991380⟩

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