Skip to Main content Skip to Navigation
Conference papers

The effect of interactivity and sponsor interactivity valence in a sponsorship online environment

Document type :
Conference papers
Complete list of metadatas

https://hal.univ-lorraine.fr/hal-02991380
Contributor : Bjorn Walliser <>
Submitted on : Friday, November 6, 2020 - 3:17:46 AM
Last modification on : Friday, November 13, 2020 - 10:02:02 AM

Identifiers

  • HAL Id : hal-02991380, version 1

Collections

Citation

Alina Simion, Björn Walliser. The effect of interactivity and sponsor interactivity valence in a sponsorship online environment. 35th international conference of the French Marketing Association (AFM), May 2019, Le Havre, France. ⟨hal-02991380⟩

Share

Metrics

Record views

7