Conference Papers
Year : 2019
Bjorn Walliser : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-02991380
Submitted on : Friday, November 6, 2020-3:17:46 AM
Last modification on : Monday, March 11, 2024-9:50:27 AM
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- HAL Id : hal-02991380 , version 1
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Alina Simion, Björn Walliser. The effect of interactivity and sponsor interactivity valence in a sponsorship online environment. 35th international conference of the French Marketing Association (AFM), May 2019, Le Havre, France. ⟨hal-02991380⟩
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