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Researching the diffuse nature of sponsorship-linked marketing

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https://hal.univ-lorraine.fr/hal-02991381
Contributor : Bjorn Walliser <>
Submitted on : Friday, November 6, 2020 - 3:27:44 AM
Last modification on : Friday, November 13, 2020 - 10:02:02 AM

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  • HAL Id : hal-02991381, version 1

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Björn Walliser. Researching the diffuse nature of sponsorship-linked marketing. 2016. ⟨hal-02991381⟩

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