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Other Publications Year : 2016

Researching the diffuse nature of sponsorship-linked marketing

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hal-02991381 , version 1 (06-11-2020)

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  • HAL Id : hal-02991381 , version 1

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Björn Walliser. Researching the diffuse nature of sponsorship-linked marketing. 2016. ⟨hal-02991381⟩
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