Conference Papers
Year : 2017
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https://hal.univ-lorraine.fr/hal-03010759
Submitted on : Tuesday, November 17, 2020-7:18:06 PM
Last modification on : Wednesday, May 17, 2023-1:11:17 PM
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- HAL Id : hal-03010759 , version 1
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Christian Dianoux, Sandrine Heitz-Spahn, Béatrice Siadou-Martin, Géraldine Thévenot, Hélène Yildiz. Nudge Marketing: an innovative way to encourage more responsible behavior? Which devices with what theoretical foundations?. 2nd ARTEM Organizational Creativity and Sustainability International Conference, 2017, NANCY, France. ⟨hal-03010759⟩
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