Nudge Marketing: an innovative way to encourage more responsible behavior? Which devices with what theoretical foundations? - Université de Lorraine Accéder directement au contenu
Communication Dans Un Congrès Année : 2017
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hal-03010759 , version 1 (17-11-2020)

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Christian Dianoux, Sandrine Heitz-Spahn, Béatrice Siadou-Martin, Géraldine Thévenot, Hélène Yildiz. Nudge Marketing: an innovative way to encourage more responsible behavior? Which devices with what theoretical foundations?. 2nd ARTEM Organizational Creativity and Sustainability International Conference, 2017, NANCY, France. ⟨hal-03010759⟩
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