Nudge Marketing: an innovative way to encourage more responsible behavior? Which devices with what theoretical foundations? - Université de Lorraine
Communication Dans Un Congrès Année : 2017

Nudge Marketing: an innovative way to encourage more responsible behavior? Which devices with what theoretical foundations?

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Sciences de l'Homme et Société

CHRISTIAN DIANOUX  : Connectez-vous pour contacter le contributeur

https://hal.univ-lorraine.fr/hal-03010759

Soumis le : mardi 17 novembre 2020-19:18:06

Dernière modification le : lundi 11 mars 2024-09:50:30

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hal-03010759 , version 1 (17-11-2020)

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  • HAL Id : hal-03010759 , version 1

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Christian Dianoux, Sandrine Heitz-Spahn, Béatrice Siadou-Martin, Géraldine Thévenot, Hélène Yildiz. Nudge Marketing: an innovative way to encourage more responsible behavior? Which devices with what theoretical foundations?. 2nd ARTEM Organizational Creativity and Sustainability International Conference, 2017, NANCY, France. ⟨hal-03010759⟩

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UNIV-LORRAINE CEREFIGE-UL CEREFIGE-ET-IDE CEREFIGE-ET-MKT CEREFIGE-IAE-NANCY CEREFIGE-IAE-METZ IAE-NANCY IAE-METZ
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