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Conference Papers Year : 2015

Testing the French Ad-evoked Nostalgia Scale in a Nomological Network

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hal-03010825 , version 1 (17-11-2020)

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  • HAL Id : hal-03010825 , version 1

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Altaf Merchant, John Ford, Dianoux Christian, Jean-Luc Herrmann. Testing the French Ad-evoked Nostalgia Scale in a Nomological Network. Academy of Marketing Science (AMS) Annual Conference, 2015, DENVER, United States. ⟨hal-03010825⟩
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