Conference Papers
Year : 2015
CHRISTIAN DIANOUX : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-03010825
Submitted on : Tuesday, November 17, 2020-7:59:01 PM
Last modification on : Friday, February 11, 2022-12:09:08 PM
Dates and versions
Identifiers
- HAL Id : hal-03010825 , version 1
Cite
Altaf Merchant, John Ford, Dianoux Christian, Jean-Luc Herrmann. Testing the French Ad-evoked Nostalgia Scale in a Nomological Network. Academy of Marketing Science (AMS) Annual Conference, 2015, DENVER, United States. ⟨hal-03010825⟩
Collections
35
View
0
Download