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Testing the French Ad-evoked Nostalgia Scale in a Nomological Network

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https://hal.univ-lorraine.fr/hal-03010825
Contributor : Christian Dianoux Connect in order to contact the contributor
Submitted on : Tuesday, November 17, 2020 - 7:59:01 PM
Last modification on : Sunday, October 10, 2021 - 4:13:16 PM

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  • HAL Id : hal-03010825, version 1

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Altaf Merchant, John Ford, Dianoux Christian, Jean-Luc Herrmann. Testing the French Ad-evoked Nostalgia Scale in a Nomological Network. Academy of Marketing Science (AMS) Annual Conference, 2015, DENVER, United States. ⟨hal-03010825⟩

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