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A cross-european perspective on attitudes toward advertising in general and attitude toward an ad

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https://hal.univ-lorraine.fr/hal-03010831
Contributor : Christian Dianoux Connect in order to contact the contributor
Submitted on : Tuesday, November 17, 2020 - 8:07:15 PM
Last modification on : Monday, March 29, 2021 - 11:30:05 AM

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  • HAL Id : hal-03010831, version 1

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Christian Dianoux, Zdenek Linhart, Galjina Ognjanov. A cross-european perspective on attitudes toward advertising in general and attitude toward an ad. 41th Annual Conference of European Marketing Academy, 2012, LISBONNE, Portugal. ⟨hal-03010831⟩

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