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Conference Papers Year : 2012

A cross-european perspective on attitudes toward advertising in general and attitude toward an ad

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hal-03010831 , version 1 (17-11-2020)

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  • HAL Id : hal-03010831 , version 1

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Christian Dianoux, Zdenek Linhart, Galjina Ognjanov. A cross-european perspective on attitudes toward advertising in general and attitude toward an ad. 41th Annual Conference of European Marketing Academy, 2012, LISBONNE, Portugal. ⟨hal-03010831⟩
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