Skip to Main content Skip to Navigation
Conference papers

The relationship between attitudes toward advertising in general and the attitude toward the ad: Study in the European context

Document type :
Conference papers
Complete list of metadata

https://hal.univ-lorraine.fr/hal-03010844
Contributor : Christian Dianoux <>
Submitted on : Tuesday, November 17, 2020 - 8:20:01 PM
Last modification on : Monday, March 29, 2021 - 11:30:05 AM

Identifiers

  • HAL Id : hal-03010844, version 1

Collections

Citation

Christian Dianoux, Zdenek Linhart, Galjina Ognjanov. The relationship between attitudes toward advertising in general and the attitude toward the ad: Study in the European context. Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, 2010, VIENNA, Austria. ⟨hal-03010844⟩

Share

Metrics

Record views

12