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The relationship between attitudes toward advertising in general and the attitude toward the ad: Study in the European context

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https://hal.univ-lorraine.fr/hal-03010844
Contributor : Christian Dianoux <>
Submitted on : Tuesday, November 17, 2020 - 8:20:01 PM
Last modification on : Tuesday, November 24, 2020 - 6:10:02 PM

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  • HAL Id : hal-03010844, version 1

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Christian Dianoux, Zdenek Linhart, Galjina Ognjanov. The relationship between attitudes toward advertising in general and the attitude toward the ad: Study in the European context. Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, 2010, VIENNA, Austria. ⟨hal-03010844⟩

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