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Communication Dans Un Congrès Année : 2010

The relationship between attitudes toward advertising in general and the attitude toward the ad: Study in the European context

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hal-03010844 , version 1 (17-11-2020)

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  • HAL Id : hal-03010844 , version 1

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Christian Dianoux, Zdenek Linhart, Galjina Ognjanov. The relationship between attitudes toward advertising in general and the attitude toward the ad: Study in the European context. Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, 2010, VIENNA, Austria. ⟨hal-03010844⟩
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