The relationship between attitudes toward advertising in general and the attitude toward the ad: Study in the European context - Université de Lorraine Access content directly
Conference Papers Year : 2010

The relationship between attitudes toward advertising in general and the attitude toward the ad: Study in the European context

No file

Dates and versions

hal-03010844 , version 1 (17-11-2020)

Identifiers

  • HAL Id : hal-03010844 , version 1

Cite

Christian Dianoux, Zdenek Linhart, Galjina Ognjanov. The relationship between attitudes toward advertising in general and the attitude toward the ad: Study in the European context. Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, 2010, VIENNA, Austria. ⟨hal-03010844⟩
24 View
0 Download

Share

Gmail Facebook X LinkedIn More