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Communication strategy and effects of nudity in advertising in Serbia

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https://hal.univ-lorraine.fr/hal-03011025
Contributor : Christian Dianoux <>
Submitted on : Tuesday, November 17, 2020 - 10:35:15 PM
Last modification on : Tuesday, November 24, 2020 - 6:10:02 PM

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Galjina Ognjanov, Christian Dianoux, Zdenek Linhart. Communication strategy and effects of nudity in advertising in Serbia. Edited by Slowomir Smyczek and Mario Glowick. Consumer behavior and marketing strategies of companies in the European market, pp.101-118, 2010. ⟨hal-03011025⟩

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