HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Book section

Communication strategy and effects of nudity in advertising in Serbia

Document type :
Book section
Complete list of metadata

https://hal.univ-lorraine.fr/hal-03011025
Contributor : Christian Dianoux Connect in order to contact the contributor
Submitted on : Tuesday, November 17, 2020 - 10:35:15 PM
Last modification on : Friday, February 11, 2022 - 12:09:02 PM

Identifiers

  • HAL Id : hal-03011025, version 1

Citation

Galjina Ognjanov, Christian Dianoux, Zdenek Linhart. Communication strategy and effects of nudity in advertising in Serbia. Edited by Slowomir Smyczek and Mario Glowick. Consumer behavior and marketing strategies of companies in the European market, pp.101-118, 2010. ⟨hal-03011025⟩

Share

Metrics

Record views

16