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Book Section Year : 2010

Communication strategy and effects of nudity in advertising in Serbia

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hal-03011025 , version 1 (17-11-2020)

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  • HAL Id : hal-03011025 , version 1

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Galjina Ognjanov, Christian Dianoux, Zdenek Linhart. Communication strategy and effects of nudity in advertising in Serbia. Edited by Slowomir Smyczek and Mario Glowick. Consumer behavior and marketing strategies of companies in the European market, pp.101-118, 2010. ⟨hal-03011025⟩
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