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Poster communications

Hedonic test and advertising pre-test: avenues for closer collaboration between R&D and marketing

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Poster communications
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https://hal.univ-lorraine.fr/hal-03011047
Contributor : Christian Dianoux <>
Submitted on : Tuesday, November 17, 2020 - 10:45:26 PM
Last modification on : Tuesday, November 24, 2020 - 6:10:02 PM

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  • HAL Id : hal-03011047, version 1

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Christian Dianoux, Anne-Laure Minondo. Hedonic test and advertising pre-test: avenues for closer collaboration between R&D and marketing. 8th Pangborn Sensory Science Symposium, 2009, FLORENCE, Italy. ⟨hal-03011047⟩

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