Hedonic test and advertising pre-test: avenues for closer collaboration between R&D and marketing - Université de Lorraine Access content directly
Poster Communications Year : 2009

Hedonic test and advertising pre-test: avenues for closer collaboration between R&D and marketing

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hal-03011047 , version 1 (17-11-2020)

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  • HAL Id : hal-03011047 , version 1

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Christian Dianoux, Anne-Laure Minondo. Hedonic test and advertising pre-test: avenues for closer collaboration between R&D and marketing. 8th Pangborn Sensory Science Symposium, 2009, FLORENCE, Italy. ⟨hal-03011047⟩
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