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Half or Full Page for Print Ads? The Case of a Well Known Brand in Three European Countries

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https://hal.univ-lorraine.fr/hal-03011091
Contributor : Christian Dianoux Connect in order to contact the contributor
Submitted on : Tuesday, November 17, 2020 - 11:09:09 PM
Last modification on : Friday, February 11, 2022 - 12:09:01 PM

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  • HAL Id : hal-03011091, version 1

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Christian Dianoux, Zdenek Linhart, Jana Kettnerová. Half or Full Page for Print Ads? The Case of a Well Known Brand in Three European Countries. Ed. Jorma Larimo. Perspectives on Internationalization and International Management, pp.251-262, 2008. ⟨hal-03011091⟩

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