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Half or Full Page for Print Ads? The Case of a Well Known Brand in Three European Countries

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https://hal.univ-lorraine.fr/hal-03011091
Contributor : Christian Dianoux <>
Submitted on : Tuesday, November 17, 2020 - 11:09:09 PM
Last modification on : Wednesday, November 18, 2020 - 3:27:41 AM

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Christian Dianoux, Zdenek Linhart, Jana Kettnerová. Half or Full Page for Print Ads? The Case of a Well Known Brand in Three European Countries. Ed. Jorma Larimo. Perspectives on Internationalization and International Management, pp.251-262, 2008. ⟨hal-03011091⟩

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