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Year : 2008
CHRISTIAN DIANOUX : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-03011091
Submitted on : Tuesday, November 17, 2020-11:09:09 PM
Last modification on : Friday, February 11, 2022-12:09:01 PM
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- HAL Id : hal-03011091 , version 1
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Christian Dianoux, Zdenek Linhart, Jana Kettnerová. Half or Full Page for Print Ads? The Case of a Well Known Brand in Three European Countries. Ed. Jorma Larimo. Perspectives on Internationalization and International Management, pp.251-262, 2008. ⟨hal-03011091⟩
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