Half or Full Page for Print Ads? The Case of a Well Known Brand in Three European Countries - Université de Lorraine Access content directly
Book Section Year : 2008

Half or Full Page for Print Ads? The Case of a Well Known Brand in Three European Countries

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hal-03011091 , version 1 (17-11-2020)

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  • HAL Id : hal-03011091 , version 1

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Christian Dianoux, Zdenek Linhart, Jana Kettnerová. Half or Full Page for Print Ads? The Case of a Well Known Brand in Three European Countries. Ed. Jorma Larimo. Perspectives on Internationalization and International Management, pp.251-262, 2008. ⟨hal-03011091⟩
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