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Communication persuasive des organisations : entre continuité et innovation ?

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https://hal.univ-lorraine.fr/hal-03014702
Contributor : Christian Dianoux <>
Submitted on : Thursday, November 19, 2020 - 3:28:08 PM
Last modification on : Monday, March 29, 2021 - 11:30:05 AM

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Christian Dianoux, Béatrice Siadou-Martin. Communication persuasive des organisations : entre continuité et innovation ?. Projectics / Proyéctica / Projectique, De Boeck Supérieur, 2020, 3 (27), pp.5-7. ⟨10.3917/proj.027.0005⟩. ⟨hal-03014702⟩

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