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Visual cues of brand heritage in advertising: a practitioners’ approach

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https://hal.univ-lorraine.fr/hal-03032485
Contributor : Mathieu Kacha <>
Submitted on : Monday, November 30, 2020 - 8:35:32 PM
Last modification on : Monday, March 29, 2021 - 11:30:05 AM

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  • HAL Id : hal-03032485, version 1

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Fabien Pecot, Mathieu Kacha, Gautier Lombard, Franck Celhay. Visual cues of brand heritage in advertising: a practitioners’ approach. Online workshop brand heritage & design, Jun 2020, York (online workshop), United Kingdom. ⟨hal-03032485⟩

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