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Conference Papers Year : 2020

Visual cues of brand heritage in advertising: a practitioners’ approach

Fabien Pecot
Franck Celhay
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hal-03032485 , version 1 (30-11-2020)

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  • HAL Id : hal-03032485 , version 1

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Fabien Pecot, Mathieu Kacha, Gautier Lombard, Franck Celhay. Visual cues of brand heritage in advertising: a practitioners’ approach. Online workshop brand heritage & design, Jun 2020, York (online workshop), United Kingdom. ⟨hal-03032485⟩
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