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Le plaisir artistique à l’époque d’Internet. Un regard anthropologique sur l'industrie culturelle

Abstract : As a tool of scientific categorization of the behavior of the cultural consumer, the term of « industrie culturelle » is responsible, in France, for an asymmetrical perception of the consumers and of the things consumed. It generates and justifies the contrast between two types of cultural qualification of one’s aesthetic conduct, whether considered inside or outside the sphere of the « industrie culturelle ». Inside, if its standardization disqualifies mass entertainment, it offers a means of valuation of the consumer able to tame it according to his/her personal desires and aspirations. Outside, the singularity of the artwork qualifies its consumer, but disqualifies him/her as a subject of the cultural institutions. Adopting an anthropological point of view, and taking in account the common experience of cultural consumption — the way the consumers test by themselves, through a case-by-case assessment, the action of the objects they deal with — , leads to a quite different understanding of their aesthetic conduct. It immediately forbids us to consider « art » and « industry » as two opposite types of cultural objects, and « amateurs » and « consumers » as two opposite types of aesthetic conduct, given once and for all, without paying any attention to the way the people concerned assess the reality of the situations and the artistic quality of the objects that composed their leisure. The aim of this article is to implement a different definition — regarding its understanding as well as its extension — of the cultural industry as currently used, under the term « industrie culturelle », in French surveys about cultural consumption, artistic discourses and current conversations between amateurs. The intellectual stake is to shape a tool of description able to capture and restitute the dynamics of the global process of industrialization that impact, without exception, every artistic activity, legitimate or not, and to give an account of the various forms of individual and collective investments that inform this process.
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https://hal.univ-lorraine.fr/hal-03198774
Contributor : Jean-Marc Leveratto <>
Submitted on : Thursday, April 15, 2021 - 10:07:45 AM
Last modification on : Friday, April 16, 2021 - 3:22:54 AM

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Jean-Marc Leveratto, Laurent Jullier. Le plaisir artistique à l’époque d’Internet. Un regard anthropologique sur l'industrie culturelle. Revue française des sciences de l'information et de la communication, Société Française des Sciences de l'Information et de la Communication, 2018. ⟨hal-03198774⟩

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