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Persuasive communication using color and texture combination to enhance product appeal online

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https://hal.univ-lorraine.fr/hal-03221510
Contributor : Mathieu Kacha Connect in order to contact the contributor
Submitted on : Saturday, May 8, 2021 - 10:54:01 PM
Last modification on : Sunday, May 9, 2021 - 3:27:07 AM

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  • HAL Id : hal-03221510, version 1

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Margot Racat, Mathieu Kacha. Persuasive communication using color and texture combination to enhance product appeal online. Uncommon Senses III: Back to The Future of the Senses conference, May 2021, Montreal, Canada (online), Canada. ⟨hal-03221510⟩

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