Phtalates are the most important plasticizers used in the polymer industry. However, their fossil origin and results of recent test have showed a potential negative effect on human health, have encouraged polymer industry to demand free phthalate plasticizers. At the same time, biodiesel industry produces a glut of glycerol, leading the scientific community to seek new applications for this substance. A methodology for the evaluation of new free-phthalate plasticizers for PVC applied to a new type of plasticizers, esters of glycerol, is proposed. This thesis presents an overview of the performance of eight esters derived from glycerol as new plasticizers for poly(vinyl chloride) - PVC and an outline of its compatibility with the polymer based in a method to predict the plasticization effect of glycerol esters, constructed with molecular modeling.Having several alternatives of new PVC-plasticizers, three multicriteria methods were used to construct models to select the best alternatives: multiattribute utility theory - MAUT, Measuring Attractiveness by a Categorical Based Evaluation Technique - Macbeth and Rough sets. With these methods the preferences of a group of experts was modeled.In order to establish the conditions in which this new type of plasticizers must be produced at industrial scale, a model of the process is presented. A parametric identification was done. Also, a multicriteria optimization, in Pareto's sense, was performed using an evolutionary algorithm. Besides, a decision aid tool based on two different functions to minimize costs and maximize productivity, respectively, was conducted with the technique Macbeth.