L'échec du livre électronique de Cytale au prisme des processus de traduction

Abstract : This study is dedicated to the analysis of the destiny of a French company, Cytale, manufacturer of the Cybook, an electronic book marketed in 2001 and 2002. We have managed to explain the reason which has led Cytale to make a proposal consisting in reading on a digital and electronic device, and we have tried to understand the nature of its failure. We consider this question under various sets of themes, as Cytale has been forced to cope with all of them : the building of an object. how cytale defines its identity. how cytale and its partners negociate the forms and features of the object. how a network is organized. a system marketed contrary to computing logics. reading on screen : facing the habits of reading on paper. the nature of the library designed by cytale and the evolution of cytale customers.The tools given by the sociology of translation, among others, have allowed us to understand how the Cybook has tried to translate the book, seen as an object, and how this e-book has tried to translate the opposing interests of different worlds that Cytale has wished to gather in a network among which its existence would be justified. The carrying out of its electronic book appears as the result of a negotiation on many different levels, but the reliability of alliances that Cytale managed to seal around its Cybook is a delicate issue. This is one of the reasons explaining the failure of this process, or its early withdrawal. It is from this point of view that we have used the interviews carried out in 2003 and 2004 of forty actors who directed, financed, competed with and revolved around Cytale. Complementary theoretical tools, the sociologies of innovation, of reading and of usage regularly gave us the opportunity to support an argumentation and to work out comparative footbridges.
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Dominique Nauroy. L'échec du livre électronique de Cytale au prisme des processus de traduction. Ordinateur et société [cs.CY]. Université Paul Verlaine - Metz, 2005. Français. ⟨NNT : 2005METZ012L⟩. ⟨tel-01752387⟩

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