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Conception et mise en oeuvre d'un système de pilotage intégrant la responsabilité sociale de l'entreprise : une méthode combinatoire

Abstract : The Corporate social responsibility (CSR) is the concept according to which the companies have an obligation towards social actors others that the shareholders and beyond the legal and lawful regulations. In this concept, the definition of the performance is not only economic and financial. Indeed, the RSE corresponds to the application to the companies of the sustainability concept; it invites them to take into account, beyond the economic and financial aspects, the social and environmental aspects of their activities. The management control is in the middle of this relation between global responsibility and economic performance for the companies. Our questionings are interested in the step to adopt by a company to implement sustainability trategy and objectives which are incarnated in the management instrumentation, like with the design and the implementation of piloting tools adapted to measure a multidimensional performance. We carried out three years of research intervention within Batigère, a group of Social Firm for Housing leader on his sector, within the framework of a CIFRE contract (Industrial Convention of Formation by Research). Batigère posts clearly in its strategic orientations sustainability concerns centered on three dimensions: the economic one, the social one and the environmental one. Our research was done in two phases: an exploratory phase during which we studied indepth Batigère operation Batigère like its instrumentation of management, and a phase of ingenieric research during which we took part in the process of design and implementation of his system of scorecards. Initially, our case study highlighted the possibility of developing a coherent step of global responsibility really incarnating itself in the management instrumentation. With our opinion, the tensions which can remain between economic performance and global responsibility must be assumed and managed within the framework of the total system of control of the company, if one is interested in the effectiveness of the policies implemented in the social field. In the second time, the results of our of ingenieric research show that for the design of a system of scorecards integrating the CSR, two approaches OVAR and Balanced Scorecard (BSC), although they have dissimilarities, can be complementary. Indeed, by combining BSC tool and its forms of balance with the coherent and participative step recommended by OVAR method, we could implement a coherent scorecards system allowing the piloting of a multidimensional performance. In the third time, we prolonged our research on the appropriation by the actors of the scorecards system lately designed. It is indeed the play of the individuals activating the management instruments which is essential. We show through quotations drawn from the talks carried out with the actors as well as extracts of emails received during tool in situ operation that: firstly, the scorecards system contributed to the homogenization of the efficiency representation and the performance criteria within the company, and secondly, it allowed to legitimate the function of the financial controller by offering an adequate tool for the financial piloting of the operations while widening control towards a multidimensional performance. We show finally that technological dimensions (design features and automation parameters) of a management tool have a considerable impact on the assimilation by the actors of a tool lately designed. We qualified the step of CSR integration in the system of control implemented within Batigère of ?combinative method?. It has two specificities: a coherent system of control which articulate financial performance and social performance, and a step of systems design of scorecards which ensure a vertical and horizontal coherence. We tried to model this combinative method, by specifying the principles subjacent with each stage of the method as well as the actors having taken part in the process, in order to register the contribution of our ingenieric research in the production of knowledge
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Rasoarimanana Distler. Conception et mise en oeuvre d'un système de pilotage intégrant la responsabilité sociale de l'entreprise : une méthode combinatoire. Gestion et management. Université Paul Verlaine - Metz, 2009. Français. ⟨NNT : 2009METZ001D⟩. ⟨tel-01752611⟩

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