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Does Social Media Marketing Work in Chinese Luxury Market?

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https://hal.univ-lorraine.fr/hal-02511674
Contributor : Camilia Boulegriblet <>
Submitted on : Thursday, March 19, 2020 - 1:45:36 AM
Last modification on : Monday, March 29, 2021 - 11:30:05 AM

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  • HAL Id : hal-02511674, version 1

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Y Wan, Maxime Koromyslov, F Wu, H Zhu. Does Social Media Marketing Work in Chinese Luxury Market?. 19th International Marketing Trends, Jan 2020, Paris, France. ⟨hal-02511674⟩

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