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The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management

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https://hal.univ-lorraine.fr/hal-02537789
Contributor : Camilia Boulegriblet <>
Submitted on : Thursday, April 9, 2020 - 7:51:00 AM
Last modification on : Tuesday, November 10, 2020 - 4:38:10 PM

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  • HAL Id : hal-02537789, version 1

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Youness Chebli. The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management. AMS Annual Conference, May 2018, New Orleans, United States. ⟨hal-02537789⟩

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