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Communication Dans Un Congrès Année : 2018

The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management

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hal-02537789 , version 1 (09-04-2020)

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  • HAL Id : hal-02537789 , version 1

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Youness Chebli. The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management. AMS Annual Conference, May 2018, New Orleans, United States. ⟨hal-02537789⟩
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