https://hal.univ-lorraine.fr/hal-02537789
Contributor : Camilia Boulegriblet <>
Submitted on : Thursday, April 9, 2020 - 7:51:00 AM Last modification on : Tuesday, November 10, 2020 - 4:38:10 PM
Youness Chebli. The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management. AMS Annual Conference, May 2018, New Orleans, United States. ⟨hal-02537789⟩