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Visual cues of brand heritage in advertising: a practitioners approach

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Conference papers
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https://hal.univ-lorraine.fr/hal-02895171
Contributor : Gautier Lombard <>
Submitted on : Thursday, July 9, 2020 - 3:08:00 PM
Last modification on : Monday, November 30, 2020 - 9:52:28 AM

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  • HAL Id : hal-02895171, version 1

Citation

Fabien Pecot, Mathieu Kacha, Gautier Lombard, Franck Celhay. Visual cues of brand heritage in advertising: a practitioners approach. 6ème Journée de Recherche en Marketing du Grand Est, Mar 2020, Dijon, France. ⟨hal-02895171⟩

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