Visual cues of brand heritage in advertising: a practitioners approach - Université de Lorraine Access content directly
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hal-02895171 , version 1 (09-07-2020)

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  • HAL Id : hal-02895171 , version 1

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Fabien Pecot, Mathieu Kacha, Gautier Lombard, Franck Celhay. Visual cues of brand heritage in advertising: a practitioners approach. 6ème Journée de Recherche en Marketing du Grand Est, Mar 2020, Dijon, France. ⟨hal-02895171⟩
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