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Marketing territorial : l'impact de l'engagement comportemental versus communautaire sur la fidélité du touriste

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https://hal.univ-lorraine.fr/hal-03006300
Contributor : Helene Yildiz <>
Submitted on : Sunday, November 15, 2020 - 6:36:39 PM
Last modification on : Tuesday, November 24, 2020 - 10:48:08 AM

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  • HAL Id : hal-03006300, version 1

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Nizar Ayed, Sarah Tahali, Helene Yildiz, Komivi Afawubo. Marketing territorial : l'impact de l'engagement comportemental versus communautaire sur la fidélité du touriste. Congrès International de l’AFM, May 2020, BIARRITZ, France. ⟨hal-03006300⟩

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