Nudge Marketing: an innovative way to encourage more responsible behavior? Which devices with what theoretical foundations? - Université de Lorraine Access content directly
Conference Papers Year : 2017
No file

Dates and versions

hal-03010759 , version 1 (17-11-2020)

Identifiers

  • HAL Id : hal-03010759 , version 1

Cite

Christian Dianoux, Sandrine Heitz-Spahn, Béatrice Siadou-Martin, Géraldine Thévenot, Hélène Yildiz. Nudge Marketing: an innovative way to encourage more responsible behavior? Which devices with what theoretical foundations?. 2nd ARTEM Organizational Creativity and Sustainability International Conference, 2017, NANCY, France. ⟨hal-03010759⟩
110 View
0 Download

Share

Gmail Facebook X LinkedIn More