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Nudge Marketing: an innovative way to encourage more responsible behavior? Which devices with what theoretical foundations?

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https://hal.univ-lorraine.fr/hal-03010759
Contributor : Christian Dianoux <>
Submitted on : Tuesday, November 17, 2020 - 7:18:06 PM
Last modification on : Wednesday, April 28, 2021 - 2:46:02 PM

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Christian Dianoux, Sandrine Heitz-Spahn, Béatrice Siadou-Martin, Géraldine Thévenot, Hélène Yildiz. Nudge Marketing: an innovative way to encourage more responsible behavior? Which devices with what theoretical foundations?. 2nd ARTEM Organizational Creativity and Sustainability International Conference, 2017, NANCY, France. ⟨hal-03010759⟩

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