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Conference papers

Nudge Marketing: an innovative way to encourage more responsible behavior? Which devices with what theoretical foundations?

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https://hal.univ-lorraine.fr/hal-03010759
Contributor : Christian Dianoux Connect in order to contact the contributor
Submitted on : Tuesday, November 17, 2020 - 7:18:06 PM
Last modification on : Tuesday, February 22, 2022 - 5:03:38 PM

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  • HAL Id : hal-03010759, version 1

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Christian Dianoux, Sandrine Heitz-Spahn, Béatrice Siadou-Martin, Géraldine Thévenot, Hélène Yildiz. Nudge Marketing: an innovative way to encourage more responsible behavior? Which devices with what theoretical foundations?. 2nd ARTEM Organizational Creativity and Sustainability International Conference, 2017, NANCY, France. ⟨hal-03010759⟩

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