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My customer visits my competitors: explaining free-riding and retention consumer behavior patterns in a multichannel environment

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https://hal.univ-lorraine.fr/hal-03013293
Contributor : Sandrine Heitz-Spahn <>
Submitted on : Wednesday, November 18, 2020 - 9:50:58 PM
Last modification on : Monday, March 29, 2021 - 11:30:05 AM

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  • HAL Id : hal-03013293, version 1

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Sandrine Heitz-Spahn. My customer visits my competitors: explaining free-riding and retention consumer behavior patterns in a multichannel environment. International Marketing Trends Conference,, Jan 2012, Venise, Italy. ⟨hal-03013293⟩

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