Conference Papers
Year : 2012
Sandrine HEITZ-SPAHN : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-03013293
Submitted on : Wednesday, November 18, 2020-9:50:58 PM
Last modification on : Tuesday, September 12, 2023-2:14:15 PM
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- HAL Id : hal-03013293 , version 1
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Sandrine Heitz-Spahn. My customer visits my competitors: explaining free-riding and retention consumer behavior patterns in a multichannel environment. International Marketing Trends Conference,, Jan 2012, Venise, Italy. ⟨hal-03013293⟩
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