My customer visits my competitors: explaining free-riding and retention consumer behavior patterns in a multichannel environment - Université de Lorraine Access content directly
Conference Papers Year : 2012

My customer visits my competitors: explaining free-riding and retention consumer behavior patterns in a multichannel environment

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hal-03013293 , version 1 (18-11-2020)

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  • HAL Id : hal-03013293 , version 1

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Sandrine Heitz-Spahn. My customer visits my competitors: explaining free-riding and retention consumer behavior patterns in a multichannel environment. International Marketing Trends Conference,, Jan 2012, Venise, Italy. ⟨hal-03013293⟩
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