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Social marketing: the role of civic commitment in local methanisation projects in relation to stakeholder theory

Abstract : Agricultural methanisationis a growing activity, central in terms of territorial development, alternative energies and sustainable development. The successful development of this activity depends on the ability to overcome individual and social resistance, to master the process and procedures of creation, and to assimilate the underlying technique. This research, which is in line with social marketing, mobilises stakeholder theoryto understand the logics and strategies of the agents or actors on the one hand and the acceptationprocesses at work during the deployment of agricultural methanisation projects on the other.
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https://hal.univ-lorraine.fr/hal-03221507
Contributor : Helene Yildiz <>
Submitted on : Wednesday, May 12, 2021 - 2:30:04 PM
Last modification on : Wednesday, May 12, 2021 - 2:40:47 PM

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  • HAL Id : hal-03221507, version 1

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Sara Tahali, Régis Rouyer, Hélène Yildiz. Social marketing: the role of civic commitment in local methanisation projects in relation to stakeholder theory. Marketing trends, Jan 2021, Venice, Italy. ⟨hal-03221507⟩

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